Dan Linn
Founder, Hello World
Dan founded Hello World and has spent his career helping teams plan, build, and support software people rely on. He brings a developer’s eye and a partner’s patience to every leadership seat.
Fractional CXO
Fractional Chief Experience Officer
One connected experience for customers and the people who serve them.
What a CXO does
A CXO owns how people experience your company at every touchpoint. That covers your website, product, support, and the moments in between. They bring design, research, and data together so each interaction feels intentional. A fractional CXO gives you that customer-first view across teams without a full-time hire.
Signs you need a CXO
- Customers describe your product as confusing or hard to use.
- Marketing, product, and support each tell a different story.
- Churn, drop-off, or support tickets keep rising.
- Nobody owns the end-to-end customer journey.
- You are planning a redesign and want it grounded in real research.
What we own
- Map the customer journey and find the friction points.
- Lead user research and turn findings into priorities.
- Align design, product, marketing, and support around one experience.
- Set up a design system and experience standards.
- Track satisfaction, retention, and usability over time.
Your first 90 days
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Days 1 to 30
Research. We talk with customers, review analytics, and walk every key journey ourselves.
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Days 31 to 60
Align. We share findings, agree on the experience vision, and rank the fixes.
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Days 61 to 90
Improve. The first changes ship, standards are in place, and metrics show the trend.
What you walk away with
- A customer journey map with clear owners.
- A prioritized list of experience fixes.
- Shared design and accessibility standards.
- Experience metrics leadership reviews regularly.
Meet your leaders
Christa Arriaga-Volker
Operations and strategy leader, Hello World
Christa leads operations, strategy, and experience engagements. She turns big goals into clear plans, steady rhythms, and teams that know what matters this week.
Fractional CXO rates
The same simple rates as every role. See monthly examples.
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Hourly
$300 per hour
Quick reviews, decisions, and check-ins.
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Half day
$1,100 per half day
About four focused hours. Our most common block.
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Full day
$2,000 per day
Workshops, planning, and deep work with your team.
Same rates for every role. No minimums. No long-term contracts.
Talk with us about a fractional CXO.
Start with a free intro call. We will listen, ask good questions, and tell you honestly whether fractional leadership is the right fit.